Course Curriculum

A brand building course for purpose-driven businesses who want to grow and have greater impact on the world.

  • 1

    Part 1: Exploring your brand vision

    • 1.0 Course Introduction

    • Important info before we jump in!

    • The Brand Builder WORKBOOK

    • 1.1 What is Branding?

    • What is branding, written summary...

    • Recap: 5 ways branding can help your business

    • 1.2 What is ethical branding?

    • 1.3 How branding helped my business to grow

    • 1.4 Creating your brand vision board

    • Text instructions for creating your vision board

    • 1.5 Journalling your vision

  • 2

    Part 2: Defining your brand purpose

    • 2.1 Your 'why'

    • 2.2 Defining your people

    • 2.3 Your purpose statement

  • 3

    Part 3: Your brand personality

    • 3.1 Your 'wow!'

    • 3.2 Your 4 brand words

    • 3.3 Creating emotional reactions

  • 4

    Part 4: Your Brand Visuals

    • 4.1 Brand visuals intro

    • 4.2 Your brand colours

    • 4.3 Choosing your brand fonts

    • 4.4 Your brand photography

    • 4.5 Designing your brand moodboard

    • 4.6 Creating your brand book

  • 5

    Part 5: Your Brand Experience

    • 5.1 Your brand experience

    • 5.2 Your physical brand experience

    • 5.3 Your communication

    • 5.4 Your website

    • 5.5 Your social experience

    • 5.6 Setting your brand goals

    • 5.7 My Final thoughts

    • A little gift from me...

Social proof: reviews

5 star rating

A ‘heart-centered and conscious’ approach

Sara Mawson

I was drawn to Charlotte and this course straight away by her beautifully fresh branding, our shared love for nature, and her ‘heart-centered and conscious’ ...

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I was drawn to Charlotte and this course straight away by her beautifully fresh branding, our shared love for nature, and her ‘heart-centered and conscious’ approach. As an entrepreneur with a small business, I absolutely love what I do which includes designing, styling, and connecting with people in a meaningful way. Charlotte has a way of getting to the ‘heart’ of your business and helping you to distill it in a way that is authentic, to align passion with purpose. Sara Fullfeatherramble

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5 star rating

I feel connected to my business now

Gill Dunkerley

I really enjoyed this brand-builder course. It helped me focus my energy into really connecting with my brand which was vague and scattered. It made me thi...

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I really enjoyed this brand-builder course. It helped me focus my energy into really connecting with my brand which was vague and scattered. It made me think about what was important to me and what my unique gifts were. I have a much better sense of who I am in business now. Charlotte is a great teacher who puts things across really clearly and with warmth. The accompanying workbook is well structured and concise. I can't recommend the course highly enough.

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5 star rating

Brand Builder Course

Ciana Perry

I am a Designer myself and have been following Charlotte for some time now. I have always been in awe of her designs and the way she always seems to get it s...

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I am a Designer myself and have been following Charlotte for some time now. I have always been in awe of her designs and the way she always seems to get it spot on. I work in corporate so can often be restricted creatively and in the last few months I have noticed my approach to design was losing its creative edge, I was struggling with getting what I needed out of my clients and not finding ways to get the information - my hunger for design was dwindling. Then Charlotte launched this course. I have to say that this was one of the best things I have done to re-educate myself and get myself back on track and understand even better now on how to approach design, how to understand what I want to achieve, learn how to build out a brand and ask the right questions to get a full brief. Me doing this course happened to coincide with a business I am working on for myself so this course really helped me expand my thinking and (re)learn how to understand what I want a brand to be! I feel so much more confident with what I am doing now and Charlotte has reignited my passion for design!

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5 star rating

Amazing course

claudia southgate

Absolutely loved this course! It was the first course I have actually looked forward to doing every evening. From start to finish you are delving deep in to ...

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Absolutely loved this course! It was the first course I have actually looked forward to doing every evening. From start to finish you are delving deep in to your brand and forming the kind of brand you want to bring into the world. Without this course I am not sure I would have got there. Really recommend this for anyone starting a business and stuck in a creative block like i was!

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FAQ

  • How long will it take me to complete the course?

    You can go at your own pace. Perhaps you have a full week or two to work through it for an hour or two every day, or you could dedicate an hour or so a week and finish it in 5 weeks. Some people spend a little longer on certain sections and finish it in 2 months.

  • Will I be able to design my own logo after the course?

    You'll have an idea of your brand personality and the fonts and colours that work for your brand. You can also purchase my pre-made brand and logo kits and customise it with the colours you have formed on the course.

  • How will the course help my business?

    Good branding is an art and it adds value to your business. Creating strong brand roots through this course will help you build an authentic brand that people will trust in.

    Through the course you will create a brand that...

    • Allows you to price your services or product to reflect their value, emotionally connects people to your vision
    • Gives you a unique space to stand apart from your competition and exude professionalism
    • Attracts the right type of customers that want to invest in your brand and become your fans
    • Gives you a sense of pride and power in what you do.
  • I'm not sure the course is for me, how can i decide?

    I'm confident that you'll love it i f you have any questions feel free to email me here. You can also browse my blog, download my ebook and spend some time seeing if you resonate with me on Instagram too before making the decision. As ever go with your gut and inner voice!

  • Do you offer refunds?

    I've put a lot of hard work, thought and inspiration into this course to make sure it is super valuable so I hope that you won't be disappointed! I don't offer refunds but feel free to contact me with any questions to make sure the course is right for you.

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Enrol today and build your authentic brand!