Course Curriculum

A brand building course for purpose-driven businesses who want to grow and have greater impact on the world. This short course defines your brand roots but doesn't dive into the visual side like the full Brand Builder Course.

  • 1

    Part 1: Exploring your brand vision

    • 1.0 Course Introduction

    • Important info before we jump in!

    • The Brand Builder WORKBOOK

    • 1.1 What is Branding?

    • What is branding, written summary...

    • Recap: 5 ways branding can help your business

    • 1.2 What is ethical branding?

    • 1.3 How branding helped my business to grow

    • 1.4 Creating your brand vision board

    • Text instructions for creating your vision board

    • 1.5 Journalling your vision
  • 2

    Part 2: Defining your brand purpose

    • 2.1 Your 'why'

    • 2.2 Defining your people

    • 2.3 Your purpose statement
  • 3

    Part 3: Your brand personality

    • 3.1 Your 'wow!'

    • 3.2 Your 4 brand words

    • 3.3 Creating emotional reactions
  • 4

    Final Tasks

    • Setting your brand goals

    • My Final thoughts

    • A little gift from me...
Watch Intro Video

Watch a Preview Lesson

FAQ

  • How long will it take me to complete the course?

    You can go at your own pace. Perhaps you have a full week or two to work through it for an hour or two every day, or you could dedicate an hour or so a week and finish it in 5 weeks. Some people spend a little longer on certain sections and finish it in 2 months.

  • Will I be able to design my own logo after the course?

    You'll have an idea of your brand personality and the fonts and colours that work for your brand. If you are visually inspired you may find you can create your logo after this course however we won't be diving into logo design in this course.

  • I'm not motivated to learn alone. Is there a guided option?

    Yes! I know how easy it can be to sign up to courses and lose momentum. Each season I open up the course for a live which includes involve a weekly one hour zoom connection session with other course members, you'll be able to ask my advice and also send me a weekly email or recorded voice message with any questions. It also means I'll be able to act as your own personal creative guide for any of the visuals, suggestions and giving it my own brand consultation. https://creativewilderness.thinkific.com/courses/guided-brand-builder

  • How will the course help my business?

    Good branding is an art and it adds value to your business. Creating strong brand roots through this course will help you build an authentic brand that people will trust in.

    Through the course you will create a brand that...

    • Allows you to price your services or product to reflect their value, emotionally connects people to your vision
    • Gives you a unique space to stand apart from your competition and exude professionalism
    • Attracts the right type of customers that want to invest in your brand and become your fans
    • Gives you a sense of pride and power in what you do.
  • I'm not sure the course is for me, how can i decide?

    I'd never want you to join the course if you don't feel sure! If you have any questions feel free to email me here. You can also browse my blog, download my ebook and spend some time seeing if you resonate with me on Instagram too before making the decision. As ever go with your gut and inner voice!

  • Do you offer refunds?

    I've put a lot of hard work, thought and inspiration into this course to make sure it is super valuable so I hope that you won't be disappointed! Currently, I don't offer refunds so please make sure the course is right for you before purchasing. Please email me if you have any questions or if you'd like to know more if the course will help you.

Course Reviews

5 star rating

A ‘heart-centered and conscious’ approach

Sara Mawson

I was drawn to Charlotte and this course straight away by her beautifully fresh branding, our shared love for nature, and her ‘heart-centered and conscious’ ...

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I was drawn to Charlotte and this course straight away by her beautifully fresh branding, our shared love for nature, and her ‘heart-centered and conscious’ approach. As an entrepreneur with a small business, I absolutely love what I do which includes designing, styling, and connecting with people in a meaningful way. Charlotte has a way of getting to the ‘heart’ of your business and helping you to distill it in a way that is authentic, to align passion with purpose. Sara Fullfeatherramble

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5 star rating

I feel connected to my business now

Gill Dunkerley

I really enjoyed this brand-builder course. It helped me focus my energy into really connecting with my brand which was vague and scattered. It made me thi...

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I really enjoyed this brand-builder course. It helped me focus my energy into really connecting with my brand which was vague and scattered. It made me think about what was important to me and what my unique gifts were. I have a much better sense of who I am in business now. Charlotte is a great teacher who puts things across really clearly and with warmth. The accompanying workbook is well structured and concise. I can't recommend the course highly enough.

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